What is the required Presale Marketing expenditure for a Degree Wellness franchise?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
t inputs to facilitate customer sales, including equipmentrelated consumables, medical supplies and other usage-based costs.
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- Gross Profit means Gross Sales less COGS.
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- Advertising and Marketing means the actual local marketin
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 60–63)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, franchisees are required to spend $12,000 on Presale Marketing. This is a specific requirement separate from the ongoing local marketing obligations.
This presale marketing expenditure is a crucial initial investment for any new Degree Wellness franchise. It is intended to generate awareness and build a customer base before the studio even opens its doors. This upfront marketing push can significantly impact the initial success and growth trajectory of the franchise.
In addition to the presale marketing, Degree Wellness franchisees also have an annual Local Marketing Requirement of $2,500 per month, which totals $30,000 per year. This ongoing marketing expenditure ensures continued visibility and customer engagement throughout the year. Franchisees should factor both the initial presale marketing cost and the recurring annual marketing expenses into their overall budget and financial projections.
Prospective franchisees should inquire with Degree Wellness about the specific activities and strategies that are considered acceptable for fulfilling the Presale Marketing requirement. Understanding the franchisor's expectations and guidelines will help franchisees effectively allocate their marketing budget and maximize their return on investment.