Can Degree Wellness require franchisees to use a website controlled by the franchisor?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
We may require you to use a website controlled by us and to require you to use search engine optimization services. In the event we establish a website, or series of websites, for our Systems and Studio franchises, you agree to give us information and materials that we may periodically request concerning your Studio franchise, and to otherwise participate in the System website in the manner that we may require. All advertising and promotional materials that you develop for your Studio franchise must contain the URL of the System website in the manner that we may designate.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 32–42)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, Degree Wellness may require franchisees to use a website controlled by them and to use search engine optimization services. If Degree Wellness establishes a website for its franchise system, franchisees must provide information and materials about their studio as requested and participate in the system website as required. All advertising and promotional materials developed by the franchisee must include the URL of the Degree Wellness system website as designated by the franchisor.
This means that as a Degree Wellness franchisee, you may not have full control over your online presence and marketing. Degree Wellness can mandate that you use their website and participate in it according to their requirements. This could involve providing specific content, adhering to certain design guidelines, or using particular promotional strategies.
The requirement to include the system website URL on all your advertising materials ensures brand consistency and directs potential customers to the official Degree Wellness online platform. While this can help maintain a unified brand image, it also means you have less flexibility in designing your own marketing campaigns and online presence. Prospective franchisees should consider how this requirement aligns with their marketing strategies and comfort level with franchisor control.