What are the local marketing expenditure requirements for a Degree Wellness franchise?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
t inputs to facilitate customer sales, including equipmentrelated consumables, medical supplies and other usage-based costs.
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- Gross Profit means Gross Sales less COGS.
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- Advertising and Marketing means the actual local marketin
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 60–63)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, franchisees are required to spend a specific amount on local marketing. This includes a one-time $12,000 expenditure for pre-sale marketing activities. In addition to the pre-sale marketing, Degree Wellness requires an ongoing annual local marketing spend of $30,000, which breaks down to $2,500 per month.
These marketing requirements are important for attracting and retaining customers in the local market. The pre-sale marketing is intended to generate initial interest and build a customer base before the Degree Wellness studio even opens. The ongoing monthly marketing spend ensures continued visibility and engagement with the local community.
For a prospective Degree Wellness franchisee, it's crucial to factor these marketing expenses into their financial projections. Failing to meet these requirements could impact the studio's ability to attract customers and generate revenue. Franchisees should work closely with Degree Wellness to develop effective marketing strategies that comply with these requirements and maximize their return on investment.
It is important to note that the FDD states that the term Advertising and Marketing means the actual local marketing expenditures of the location. This means that the franchisee will need to track and document their marketing expenses to ensure compliance with the franchise agreement.