For Degree Wellness, what commercial purposes can my name and likeness be used for?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
11.1 By Degree Wellness. As stated in Paragraph 6.3a, due to the importance of promoting the public image of Degree Wellness Studio franchises, we will establish, maintain, and administer the Fund to support and pay for national, regional, or local marketing and promotional programs that we deem necessary, desirable, or appropriate, in our sole discretion, to promote the good will and image of all Degree Wellness Studio franchises. You will contribute to the Fund in the amount set forth in Section 6.3a. We agree that any Studios owned by us or our affiliates will be required to contribute to the Fund on at least the same basis as you do, subject only to limitation under applicable law.
Degree Wellness will be entitled to direct all advertising programs financed by the Fund, with sole discretion over (i) the creative concepts, materials, endorsements, and media used therein, and (ii) the geographic, market, and media placement and allocation of the programs. Degree Wellness shall have the right to determine, in its sole discretion, the composition of all geographic territories and market areas for the development and implementation of such programs. You agree that the Fund may be used to pay any and all costs of maintaining, administering, directing, and preparing national, regional or local advertising
Source: Item 23 — Receipts (FDD pages 66–257)
What This Means (2025 FDD)
Based on the 2025 FDD, the document does not explicitly state the commercial purposes for which Degree Wellness may use a franchisee's name and likeness. However, Item 11 discusses advertising and the establishment, maintenance, and administration of a fund to support national, regional, or local marketing and promotional programs.
The FDD indicates that Degree Wellness has sole discretion over the creative concepts, materials, endorsements, and media used in advertising programs financed by the fund. This suggests that while the FDD doesn't specifically address the use of a franchisee's name and likeness, it does grant Degree Wellness broad authority over advertising and promotional activities.
A prospective franchisee should seek clarification from Degree Wellness regarding the specific circumstances under which their name and likeness might be used for commercial purposes. Understanding these potential uses is essential for a franchisee to protect their personal brand and ensure they are comfortable with Degree Wellness's marketing practices.