Does the Degree Wellness brand development fund provide approved advertising materials to franchisees?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
The Fund may be used to pay any and all costs of maintaining, administering, directing, and preparing national, regional or local advertising materials, programs, research, development, creative and marketing activities, including, without limitation, (a) costs for preparing and conducting television, radio, magazine, billboard, newspaper, internet and other media programs and activities, (b) costs associated with conducting marketing research, (c) costs associated with website development, maintenance, hosting and marketing, including without limitation, search engine optimization and social media, (d) administering regional and multiregional advertising programs, including, without limitation, purchasing direct mail and other media advertising, (e) employing advertising, program and marketing agencies, and vendors providing marketing services, (f) development, implementation and maintenance of online asset management tools, (g) marketing and advertising training programs and materials, and (h) costs for providing promotional brochures and advertising templates and materials to Degree Wellness Studio franchises. Advertising materials developed or produced by the Fund may include video, audio, and written advertising materials, which will be prepared by our in-house marketing department. The Fund will furnish you with approved advertising materials at its direct cost of producing those advertising materials. Amounts contributed to the Fund may be used to place advertising in television, radio, newspaper, or other media as solely determined by us.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 32–42)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, the brand development fund will furnish franchisees with approved advertising materials at the direct cost of producing those materials. These advertising materials may include video, audio, and written content, which are prepared by Degree Wellness's in-house marketing department.
Degree Wellness retains sole discretion over the creative concepts, materials, endorsements, and media used by the fund, as well as the geographic and market allocation of the fund. The fund may cover various costs related to advertising and marketing activities, including television, radio, magazine, billboard, newspaper, and internet programs. It also includes costs for marketing research, website development, search engine optimization, social media, and the employment of advertising agencies.
Franchisees should note that while Degree Wellness aims to use the fund to develop materials and programs that benefit all contributors, there is no obligation to ensure expenditures are proportionate to contributions from each franchise or that every franchise will directly benefit from the fund's activities. Degree Wellness also assumes no direct liability related to the fund's operation or the disbursement of monies. Additionally, Degree Wellness may charge franchisees for hard or digital copies of marketing materials at their discretion.