What is the average number of non-members per month at Degree Wellness Studio 2?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
| Studio 1 | Studio 2 | Average/Median | |
|---|---|---|---|
| Members, average | |||
| Number per month | 294 | 227 | 261 |
| Spend per month | $171 | $131 | $151 |
| Non-Members, average | |||
| Number per month | 123 | 129 | $126 |
| Spend per month | $91 | $82 | $87 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 60–63)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, Studio 2 averages 129 non-members per month. This is based on the historical performance of an affiliate-owned location. It is important to note that Studio 2 does not offer contrast therapy or cold plunge, and it does not have showers.
For a prospective franchisee, this data point provides insight into the customer base of a Degree Wellness studio. Understanding the number of non-members, and their average spend per month ($82 at Studio 2), can help in forecasting revenue and planning marketing strategies. Non-members represent 26% of Studio 2's clientele.
However, the FDD also indicates that Studio 2 is being relocated to a new site to offer contrast therapy, cold plunge, and showers. This relocation and the limitations of the original location should be considered when evaluating the financial performance data. The performance of the relocated Studio 2 may differ significantly from the data presented, as the new services could attract a different customer base or alter the member-to-non-member ratio.