What is the annual Local Marketing Requirement for a Degree Wellness franchise?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
t inputs to facilitate customer sales, including equipmentrelated consumables, medical supplies and other usage-based costs.
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- Gross Profit means Gross Sales less COGS.
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- Advertising and Marketing means the actual local marketin
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 60–63)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, franchisees are required to spend a specific amount on local marketing. The FDD states that franchisees must allocate $2,500 per month for local marketing, which totals $30,000 annually. In addition to this ongoing local marketing requirement, Degree Wellness franchisees must also spend $12,000 on pre-sale marketing activities.
This local marketing expenditure is a significant factor for prospective Degree Wellness franchisees to consider. It represents a mandatory investment in promoting their studio within their local community. The $30,000 annual requirement, along with the initial $12,000 for pre-sale marketing, should be factored into the franchisee's overall budget and financial projections. Understanding how these funds are to be used and the types of marketing activities that are permissible is crucial for effective budget allocation.
It is important for potential Degree Wellness franchisees to discuss with the franchisor the specifics of the local marketing requirements. Clarification on approved marketing channels, brand standards, and reporting procedures will help ensure compliance and maximize the impact of these marketing investments. Additionally, understanding the performance of marketing campaigns by existing Degree Wellness locations can provide valuable insights for developing effective local marketing strategies.