Who administers and directs the programs financed by the Degree Wellness brand development fund?
Degree_Wellness Franchise · 2025 FDDAnswer from 2025 FDD Document
We will administer and direct all programs financed by the Fund, and will have sole discretion over the creative concepts, materials, endorsements and media used by the Fund, and the geographic, market, and allocation of the Fund. We have the right to determine, in our sole discretion, the composition of all geographic territories and market areas for the development and implementation of such programs. The Fund may be used to pay any and all costs of maintaining, administering, directing, and preparing national, regional or local advertising materials, programs, research, development, creative and marketing activities, including, without limitation, (a) costs for preparing and conducting television, radio, magazine, billboard, newspaper, internet and other media programs and activities, (b) costs associated with conducting marketing research, (c) costs associated with website development, maintenance, hosting and marketing, including without limitation, search engine optimization and social media, (d) administering regional and multiregional advertising programs, including, without limitation, purchasing direct mail and other media advertising, (e) employing advertising, program and marketing agencies, and vendors providing marketing services, (f) development, implementation and maintenance of online asset management tools, (g) marketing and advertising training programs and materials, and (h) costs for providing promotional brochures and advertising templates and materials to Degree Wellness Studio franchises. Advertising materials developed or produced by the Fund may include video, audio, and written advertising materials, which will be prepared by our in-house marketing department. The Fund will furnish you with approved advertising materials at its direct cost of producing those advertising materials. Amounts contributed to the Fund may be used to place advertising in television, radio, newspaper, or other media as solely determined by us. We will use 0% of the Fund contributions for advertising that is principally a solicitation for the sale of franchises.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 32–42)
What This Means (2025 FDD)
According to Degree Wellness's 2025 Franchise Disclosure Document, Degree Wellness will administer and direct all programs financed by the brand development fund. Degree Wellness has sole discretion over the creative concepts, materials, endorsements, and media used by the fund, including decisions about geographic territories, market areas, and allocation of the fund.
The fund may cover costs related to maintaining, administering, directing, and preparing advertising materials, programs, research, development, creative and marketing activities. These activities include television, radio, magazine, billboard, newspaper, and internet programs, as well as marketing research, website development, and social media. The fund can also be used for regional advertising programs, employing advertising agencies, developing online asset management tools, and providing marketing training programs and materials.
Advertising materials developed by the fund may include video, audio, and written content prepared by Degree Wellness's in-house marketing department. Approved advertising materials will be furnished to franchisees at the direct cost of production. Contributions to the fund may be used to place advertising in various media, as determined solely by Degree Wellness. No contributions to the fund will be used for advertising that primarily solicits the sale of franchises.