What is the Decorating Den Interiors University (DDIU)?
Decorating_Den_Interiors Franchise · 2025 FDDAnswer from 2025 FDD Document
DDSI and Field Mentor, but shall include the following:
- (i) Loan of a Policy and Procedure Manual to Franchisee during the term of this Agreement, and providing sales and training aids deemed advisable by DDSI and Field Mentor from time to time.
- (ii) Provide mandatory basic training at the Decorating Den Interiors University ("DDIU") relating to DECORATING DEN INTERIORS Products and Services and the DECORATING DEN INTERIORS System. All basic training shall be provided at locations to be determined by DDSI or Field Mentor. The tuition cost of DDIU for 1 person is included in the Initial Franchise Fee, but Franchisee shall pay all travel, lodging, meals, and daily living expenses incurred to attend the training.
- (iii) Make available optional "Lifestyle University" training on a continuing basis. Lifestyle University's continuing education program provides Franchisee with education in product knowledge, lifestyle design, sales and marketing, and business management. Franchisee will be charged a fee that, at the time of execution of this Agreement ranges from $75 to $150 per day, and may change. This fee covers the costs of the trainer, instruction materials and manuals, training room and meals or refreshments. Franchisee shall pay for all travel, lodging and daily living expenses incurred in attending Lifestyle University training. This training shall be conducted by experienced, qualified instructors chosen by DDSI and/or Field Mentor.
- (iv) Make available additional, optional training in areas which may include, without limitation, advanced window product design, measuring and sales techniques, bookkeeping, and introductory instruction for products offered by DDSI. Fees charged for the optional training and costs must be borne by Franchisee, as described in Section 4.2.a.(iii), above.
- (v) Provide an initial supply of DECORATING DEN INTERIORS product samples, catalogues and brochures.
Source: Item 22 — Contracts (FDD pages 59–60)
What This Means (2025 FDD)
According to Decorating Den Interiors' 2025 Franchise Disclosure Document, Decorating Den Interiors University (DDIU) is a mandatory basic training program related to Decorating Den Interiors products and services, as well as the Decorating Den Interiors system. This training is provided at locations determined by DDSI or the Field Mentor.
The tuition cost for one person to attend DDIU is included in the initial franchise fee. However, the franchisee is responsible for covering all travel, lodging, meals, and daily living expenses incurred while attending the training. Franchisees must participate in and successfully complete all basic training, including DDIU and Field Mentor training, within six months of the franchise agreement date to receive competency certification by DDSI.
In addition to DDIU, Decorating Den Interiors also offers optional "Lifestyle University" training on a continuing basis. This program provides education in product knowledge, lifestyle design, sales and marketing, and business management. Franchisees will be charged a fee ranging from $75 to $150 per day at the time of the agreement, which may change, to cover the costs of the trainer, instruction materials, training room, and meals or refreshments. As with DDIU, franchisees are responsible for their own travel, lodging, and daily living expenses for Lifestyle University training.