What are Decorating Den Interiors' Field Mentors?
Decorating_Den_Interiors Franchise · 2025 FDDAnswer from 2025 FDD Document
consult with these Associations on issues that directly affect all franchise owners.
EXHIBIT A FIELD MENTORS
EXHIBIT A
We provide services to our franchisees through corporate employees and independent contractors, collectively referred to as "Field Mentors." The following provides certain information regarding our independent contractor Field Mentors as of December 31, 2024.
A. Florida. MDD, Inc. has served as Regional Director since December 27, 1994 and has provided local support services to Franchise Owners in the following Florida counties: Brevard, Hernando, Hillsborough, Pasco, Pinellas, Polk, Orange, Osceola, Seminole, and Volusia ("Region 60").
MDD is a Florida corporation, organized on December 27, 1994. Its principal business address is 26700 Shoregrass Drive, Wesley Chapel, Florida 33544, and its telephone number is (352) 588-5366.
Deborah Demboski has been president of MDD since its formation in December 1994. Ms. Demboski also operated a Decorating Den Interiors unit franchise from April 9, 1990 until February 23, 2006.
On December 31, 2024, there were 9 DDI unit franchises operating in Region 60.
B. Georgia. TMC Designs, Inc. ("TMC") has served as Regional Director from August 8, 1985 to December 31, 2013 and has provided local support services in the following areas:
Alabama: Counties of Lee and Russell.
Georgia: all counties except the following: Brantly, Brooks, Camden, Charlton, Clinch, Decatur, Echols, Glynn, Grady, Lowndes, Seminole, Thomas, and Ware.
South Carolina: Counties of Aiken, Barnwell, Edgefield and McCormick.
On December 31, 2013, TMC sold its rights to the following territory in Georgia to Barbara Elliott and Jennifer Ward Woods, who signed a Master License Agreement with DDSI on that date.
Georgia: counties of Clayton, DeKalb, Henry, Newton and Rockdale.
Georgia: Fulton County, except for zip codes 30004, 30005, 30009, 30022, 30075, 30076, 30328, 30346
TMC continues to serve as Regional Director and to provide local support services in the remainder of the territory described above, which we refer to as the "Region 10."
TMC is a Georgia corporation and was formed on August 8, 1985.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 52–59)
What This Means (2025 FDD)
According to Decorating Den Interiors' 2025 Franchise Disclosure Document, Field Mentors consist of corporate employees and independent contractors who provide services to franchisees. Exhibit A of the FDD lists the names of all Field Mentors and their business addresses and telephone numbers as of December 31, 2024.
Several Field Mentors operate as Regional Directors, District Developers, or Master Licensees within specific geographic territories. For example, MDD, Inc. serves as a Regional Director for several counties in Florida, while TMC Designs, Inc. serves as a Regional Director for specific counties in Alabama, Georgia, and South Carolina. Other examples include Hawkins Design Systems, LLC, which is the Master Licensee for specific areas in North and South Carolina, and Diana Apgar, who is a District Developer for counties in Ohio.
Some Field Mentors also operate their own Decorating Den Interiors unit franchises. For instance, Deborah Demboski, the president of MDD, Inc., previously operated a Decorating Den Interiors unit franchise. Similarly, Sandra Kozar of SK Interiors, LLC, a District Manager in Tennessee, has operated a Decorating Den Interiors franchise. This dual role may provide Field Mentors with practical insights and experience to better support franchisees.
The FDD specifies that if a Field Mentor is a Regional Director, Decorating Den Systems, Inc. (DDSI) unconditionally guarantees the obligations of the Regional Director to the unit franchisees. This guarantee is backed by DDSI's financial statements, which are included as Exhibit D in the FDD. This arrangement could offer additional security and assurance to franchisees operating within a Regional Director's territory.