Who distributes advertising for Decorating Den Interiors?
Decorating_Den_Interiors Franchise · 2025 FDDAnswer from 2025 FDD Document
the DECORATING DEN INTERIORS program and Marks.
The National Brand Fund is generally intended to maximize recognition and awareness of the DECORATING DEN INTERIORS brand and patronage of DECORATING DEN INTERIORS businesses. The Trust will endeavor to use the Trust Fund to develop advertising and marketing materials and programs, and to place advertising through the internet and through television, radio and newspapers on local, regional and national levels that will benefit all DECORATING DEN INTERIORS businesses. However, neither we nor the Trustee have any obligation to ensure that expenditures by the National Brand Fund affecting any geographic area are or will be proportionate or equivalent to the contributions to the National Brand Fund by DECORATING DEN INTERIORS businesses operating in that geographic area. We also have no obligation to ensure that any DECORATING DEN INTERIORS business will benefit directly or in proportion to its contribution to the National Brand Fund or from the development of advertising and marketing materials and/or programs, the placement of advertising or otherwise. The salaries and other expenses of operating the Advertising and Public Relations Departments of DDSI are paid by NBF.
The NBF Trust is audited annually and these financial statements are posted in B.O.S.S. for review by franchisees. For the year ending December 31, 2024, the NBF Trust received $1,167,893 and was spent as follows: 61% of the fund was spent on national advertising, 6.7% on retail advertising programs, 8.3% on public relations programs, and 36% on general and administrative expenses. We also present at the annual conference of franchise owners a periodic accounting of how the NBF funds are spent.
We receive payment for providing goods and services to the fund, along with other suppliers of administrative services. No portion of NBF funds is used for advertising that is principally a solicitation for the sale of franchises. The specific uses of NBF funds are determined and budgeted under a business plan approved by the DDSI Board of Directors with the advice of the U.S. TLC and the Canadian TLC.
I. Time Before Opening. The typical length of time between the signing of the Franchise Agreement, or the first payment of any consideration for the franchise, and the opening of your business is 45 to 90 days. Factors affecting this length of time include receipt of
samples from suppliers, procurement of a business vehicle, and successful completion of our introductory training.
- J. Computers; Computer Programs. You must obtain or use a computer system to run your Franchised Business and to access our technology system, which we call B.O.S.S. We do not require a specific brand of computer, which may be either a desktop or a laptop. We recommend that you have a laptop PC.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 32–40)
What This Means (2025 FDD)
According to Decorating Den Interiors' 2025 Franchise Disclosure Document, advertising is handled through the National Brand Fund (NBF) Trust. The NBF Trust is responsible for developing advertising and marketing materials and programs. The trust places advertising through the internet, television, radio, and newspapers at the local, regional, and national levels. The Trustee, who has absolute and exclusive power and authority to receive and disburse NBF funds, spends these funds on advertising, marketing, and public relations purposes.
The NBF Trust is administered by a trustee designated by DDSI, currently David Haseley, who also serves as the Vice President, Merchandising. The trustee can also use NBF funds for development, testing, or target marketing, conducting surveys, creative and production costs, and reimbursements to the Trustee, DDSI, Field Mentors, or the Leadership Council (TLC) of the Decorating Den Interiors Franchise Owners Association for reasonable accounting, administrative, legal expenses, and other activities deemed appropriate to promote the Decorating Den Interiors program and Marks.
For the year ending December 31, 2024, the NBF Trust received $1,167,893. Of that, 61% was spent on national advertising, 6.7% on retail advertising programs, 8.3% on public relations programs, and 36% on general and administrative expenses. Franchisees should note that neither Decorating Den Interiors nor the Trustee is obligated to ensure that advertising expenditures in any geographic area are proportionate to the contributions from Decorating Den Interiors businesses operating in that area, nor is there an obligation to ensure that any Decorating Den Interiors business will benefit directly or in proportion to its contribution to the NBF.