Under what circumstances can a Crowne Plaza hotel serve juice that is considered a Competitive Beverage?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Notwithstanding the foregoing, Hotels may serve the following Competitive Beverages that are Juice (the "Juice Beverage Permitted Exceptions"): (i) juice that is freshly-squeezed on the premises; (ii) Juice provided by Royal Cup at only those Hotels operated under the Holiday Inn Express tradename; and (iii) Competitive Juice Beverages that Company and Six Continents Hotels, Inc. mutually agree may be served in the Hotels. If any Juice Permitted Exception becomes a Product of PepsiCo at a later date, that Competitive Beverage will no longer be deemed a Juice Permitted Exception.
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, there are specific instances where a Crowne Plaza hotel may serve juice that is considered a Competitive Beverage. A Competitive Beverage is any beverage that is not a Company Beverage or marketed under trademarks that are not Company or Bottler trademarks.
Specifically, a Crowne Plaza hotel can serve juice that is freshly-squeezed on the premises. Additionally, Competitive Juice Beverages that the Company (Coca-Cola) and Six Continents Hotels, Inc. mutually agree may be served are permitted. However, if any of these Juice Permitted Exceptions later become a Product of PepsiCo, they will no longer be considered a Juice Permitted Exception.
This agreement allows Crowne Plaza some flexibility in catering to customer preferences or local market conditions while primarily promoting Coca-Cola products. However, franchisees must stay updated on any changes in product ownership that could affect their ability to serve certain juices.