Under what circumstances might Crowne Plaza franchisees stop receiving Group Owner Benefits?

According to the 2025 Crowne Plaza Franchise Disclosure Document, franchisees may stop receiving Group Owner Benefits under certain conditions. Holiday Hospitality Franchising, LLC, the franchisor, may discontinue providing these benefits without prior notice if the franchisee ceases to be a Group Member, if the Group Owner Agreement is no longer in effect, or at the request of the Group Owner.

This means that a Crowne Plaza franchisee's access to products, services, pricing, or other advantages associated with the Group Owner program is contingent upon maintaining their status as a Group Member and the ongoing validity of the Group Owner Agreement. The franchisor retains the discretion to terminate these benefits if either of these conditions is not met or if the Group Owner requests it.

For a prospective franchisee, this highlights the importance of understanding the terms and conditions of both the Group Owner Agreement and the requirements for maintaining Group Member status. It also underscores the potential for these benefits to be altered or discontinued based on decisions made by the Group Owner, which are outside the direct control of the franchisee. Therefore, it is crucial to fully investigate the details of the Group Owner program and its potential impact on the franchise's operations and profitability.