What terms are used interchangeably with 'Client' in the Crowne Plaza agreement?

According to the 2025 Crowne Plaza Franchise Disclosure Document, the term "Customer" is used interchangeably with "Client". Specifically, the agreement states that "Customer" means the Franchisee or management company operating the Hotel for hotel owner identified on the signature page of this Agreement.

This definition clarifies who Crowne Plaza considers to be the "Customer" in the context of their agreements. It encompasses not only the franchisee themselves but also the management company that may be operating the hotel on behalf of the hotel owner. This is an important distinction for prospective franchisees to understand, as it defines the scope of responsibility and obligations within the franchise agreement.

For a potential Crowne Plaza franchisee, this means that if they are not directly managing the hotel themselves, but rather employing a management company, the term "Customer" will also refer to that management company. This could have implications for communication, reporting, and compliance with the franchise agreement. Franchisees should ensure they understand how Crowne Plaza interacts with both the franchisee and any management company involved.