What standards of moral and ethical conduct must a Crowne Plaza licensee maintain at the hotel?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
- (1) maintain a high moral and ethical standard and atmosphere at the Hotel;
- (16) in all respects use Licensee's best efforts to reflect credit upon and create favorable public response to the name "Crowne Plaza®";
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, a licensee must maintain a high moral and ethical standard and atmosphere at the hotel throughout the entire license term. This requirement is part of the operational responsibilities the licensee agrees to undertake.
In practical terms, this means the franchisee is responsible for ensuring that the hotel's operations and environment reflect positively on the Crowne Plaza brand. This encompasses all aspects of the hotel's conduct, influencing how employees interact with guests, how the business interacts with suppliers, and the overall culture established within the establishment. Maintaining these standards is not merely a suggestion but a strict requirement, and failure to do so could potentially lead to breaches of the license agreement.
The FDD also stipulates that the licensee must operate the hotel in a manner that reflects credit upon the Crowne Plaza name and encourages favorable public response. This reinforces the importance of ethical conduct as a key component of the brand's image and reputation. While the FDD does not provide a detailed breakdown of what constitutes 'high moral and ethical standards', it is the franchisee's responsibility to ensure their hotel meets this requirement.