Since what year has the Crowne Plaza brand offered licenses?

According to the 2025 Crowne Plaza FDD, Holiday Hospitality Franchising, LLC has been offering licenses for the Crowne Plaza brand in the United States and Canada since 1990. However, the document notes that Holiday's predecessors were involved in the hotel business and offered licenses for hotel businesses starting around 1953. This indicates a long history in the hospitality sector, even before the Crowne Plaza brand was formally established.

For a prospective franchisee, this suggests that Crowne Plaza has a well-established licensing program with over three decades of experience. The reference to predecessors dating back to 1953 implies a deep understanding of the hotel industry. This extensive history could provide franchisees with confidence in the brand's stability and the franchisor's expertise.

It's important to note that while Crowne Plaza has been offering licenses since 1990, the specific terms and conditions of those licenses may have evolved over time. A potential franchisee should carefully review the current license agreement to understand their rights and obligations. Additionally, while the franchisor has a long history, the success of a Crowne Plaza franchise will depend on various factors, including location, market conditions, and the franchisee's management skills.