What services are included in IHG Commercial Services for Crowne Plaza hotels?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
IHG Commercial Services is a broader program that includes but is not limited to: (1) revenue management advisory services; (2) Yielding, Pricing & Inventory Management advisory services; (3) sales & property support advisory services; and (4) digital marketing and activation services performed in cooperation with your Hotel. This program combines IHG Revenue Services with additional commercial and field marketing services.
From time to time, SCH may require that Crowne Plaza branded Hotels participate in IHG Commercial and IHG Revenue Services. These services will require the payment of additional fee, and you must sign either the IHG Commercial Services Agreement, attached or the IHG Revenue Services Agreement attached both attached as Exhibit G-2 to this disclosure document. The agreement terminates twelve (12) months from the effective date or either party may terminate the agreement upon ninety (90) days' advance written notice. The agreement will also terminate if the Hotel participates with an uncertified third-party intermediary. The term is automatically renewed for successive one-year periods unless at least thirty (30) days' written notice is given before the end of the current term.
If a Hotel is operated by a first time Holiday owner-operator or is converted from a competitor brand, the Hotel will be required to join IHG Commercial Services for at least the first year of operation of the Hotel. If a Hotel has applied for received a waiver, the waiver will be reviewed by Holiday on an annual basis. Approval of a waiver is also subject to review in circumstances such as a change of ownership, management company or key personnel at the Hotel.
Hotels will still be required, at all times, to follow the applicable brand standards for Revenue Management Certification and Sales staffing. These requirements may vary for dual-brand Hotels.
Source: Item 6 — OTHER FEES (FDD pages 31–51)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, IHG Commercial Services is a program that includes several components designed to support the hotel's revenue and marketing efforts. These services are revenue management advisory services, Yielding, Pricing & Inventory Management advisory services, sales & property support advisory services, and digital marketing and activation services. These services are performed in cooperation with the Crowne Plaza hotel.
IHG may require Crowne Plaza hotels to participate in IHG Commercial Services. If participation is required, the franchisee must sign the IHG Commercial Services Agreement. The agreement lasts for twelve months but can be terminated by either party with ninety days' written notice. The agreement will also terminate if the hotel uses an uncertified third-party intermediary. Otherwise, the agreement automatically renews for successive one-year periods unless at least thirty days' written notice is given before the end of the current term.
Notably, if a hotel is operated by a first-time Holiday owner-operator or is converted from a competitor brand, the hotel will be required to join IHG Commercial Services for at least the first year of operation. However, hotels are still required to follow the brand standards for Revenue Management Certification and Sales staffing, which may vary for dual-brand hotels.