What is the requirement for Crowne Plaza's use of the Bottler's trademarks or logos?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Neither Customer nor Company will make use of the other's trademarks or logos (either alone or in conjunction with their or another party's trademarks or logos) without the prior written consent of that party, and Customer will not make use of any of the Bottler's trademarks or logos (either alone or in conjunction with their or another party's trademarks or logos) without the prior written consent of the Bottler, and all use of the other party's trademarks will inure to the benefit of trademark owner.
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 FDD, Crowne Plaza franchisees need prior written consent from the Bottler to use any of the Bottler's trademarks or logos, whether alone or in conjunction with their own or another party's trademarks or logos. All use of the Bottler's trademarks will benefit the trademark owner.
This requirement ensures that the Bottler maintains control over its brand and how it is represented. It also protects the Bottler from any unauthorized or inappropriate use of its trademarks or logos by Crowne Plaza. This is a fairly standard practice in franchise agreements, as it protects the intellectual property of all parties involved.
For a prospective Crowne Plaza franchisee, this means that they must obtain written permission from the Bottler before using any of the Bottler's trademarks or logos in their marketing or advertising materials. This could potentially add an extra step to the marketing process, but it is important to comply with this requirement to avoid any legal issues. Franchisees should maintain open communication with both Crowne Plaza and the Bottler to ensure compliance with all trademark usage guidelines.