What representatives from a Crowne Plaza Hotel are expected to attend the kick-off meeting with Holiday?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Before detailed construction documents are started by your architect, representatives of your Hotel must attend a kick-off meeting for consultation and coordination with Holiday. Various members of the Crowne Plaza team will be present to review all related business plans, target markets for operation, and building plans as well as scheduled timelines for the completion of these plans. Members of the Crowne Plaza team may include senior operations management and representatives from other areas, including, for example, sales and marketing, purchasing, information technology, and other license support systems. Holiday expects the following representatives of your Hotel to attend the kick-off meeting: Principal Contact (licensee), General Manager (if appointed), Designer or Architectural Representative, General Contractor, and all other principals involved in the construction, development and marketing of the property. There is no charge for the kick-off meeting. However, you must pay your representatives' travel, lodging and living expenses.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 69–81)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, Holiday expects specific representatives from the franchisee's hotel to attend a kick-off meeting. This meeting is for consultation and coordination purposes.
The representatives expected to attend from the Crowne Plaza hotel include the Principal Contact (licensee), the General Manager (if one has been appointed), the Designer or Architectural Representative, the General Contractor, and all other principals involved in the construction, development, and marketing of the property.
The FDD specifies that there is no charge for the kick-off meeting itself. However, the franchisee is responsible for covering the travel, lodging, and living expenses of their representatives who attend the meeting. This could represent a significant cost for the franchisee, depending on the location of the meeting and the number of representatives attending.
The kick-off meeting is an important step in the process of opening a Crowne Plaza franchise, as it allows for a review of business plans, target markets, building plans, and scheduled timelines with the Crowne Plaza team. Members of the Crowne Plaza team attending may include senior operations management and representatives from areas like sales and marketing, purchasing, and information technology.