What was the reported value of land owned by Crowne Plaza as of December 31, 2023?

According to Crowne Plaza's 2025 Franchise Disclosure Document, the reported value of land owned by the company as of December 31, 2023, was $13.771 million. This figure is part of the property and equipment assets reported on the consolidated balance sheets. Land is a fixed asset that typically represents real estate owned by the company, and its value is recorded at cost.

For a prospective franchisee, understanding the value of Crowne Plaza's assets, including land, provides insight into the financial stability and asset base of the company. While franchisees do not directly own these assets, the financial health of the franchisor can impact the support and resources available to franchisees. A strong asset base can indicate a greater capacity for investment in brand development, technology, and other areas that benefit the franchise system.

It's important to note that this value represents the book value of the land, which may differ from its current market value. The book value is based on the historical cost of the land less any impairment charges. Potential franchisees should consider this information in the context of the overall financial health of Crowne Plaza and consult with financial advisors to understand the implications for their investment.