What is the registration number for the 'IHG ONE REWARDS' trademark?

According to Crowne Plaza's 2025 Franchise Disclosure Document, the trademark 'IHG ONE REWARDS' has a registration number of 7198265. The trademark was registered on October 24, 2023. This information is important for prospective franchisees as it confirms the legal protection and registration status of a key brand identifier they will be using in their business.

The registration of the 'IHG ONE REWARDS' trademark on the Principal Register of the United States Patent and Trademark Office signifies that Crowne Plaza has exclusive rights to use this mark in connection with its services. As a franchisee, you are granted the right to use this trademark under the conditions set forth in the franchise agreement. However, franchisees must use the marks only in connection with the operation of the Hotel during the License Term, following opening of the Hotel in the Brand System or at any earlier time that Holiday authorizes.

It is important to note that franchisees cannot register any of the marks as part of any internet domain name or Uniform Resource Locator (URL), and/or display or use any of the marks or other intellectual property rights related to the Brand System in connection with any website. Franchisees must also notify Crowne Plaza immediately if they learn of any infringement or challenges to the use of the trademarks. This ensures that Crowne Plaza can take appropriate action to protect its brand and intellectual property.

Crowne Plaza retains control over any administrative proceedings or litigation involving its trademarks. Franchisees are required to cooperate fully with Crowne Plaza in these matters, but they cannot initiate litigation against infringers to enforce or protect the Brand System. This centralized control helps maintain brand consistency and quality across all franchise locations.