Who is the parent company that commits to perform certain post-sale obligations for Crowne Plaza?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
ovations or replacements may be required to maintain compliance with the Standards, quality and guest satisfaction programs or to remove risk of injury to persons or property and to comply with legal requirements.
ITEM 11
LICENSOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING
Except as listed below, Holiday is not required to provide you with any assistance. Holiday can perform any or all of its obligations to you directly, or through its parents, affiliates, subsidiaries or other designees. For example, SCH performs many of the activities described in this disclosure document.
Source: Item 21 — Financial Statements (FDD page 99)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, Holiday Hospitality Franchising, LLC (referred to as "Holiday") can fulfill its obligations to franchisees directly or through its parents, affiliates, subsidiaries, or other designees. Six Continents Hotels, Inc. ("SCH") performs many of these activities. Holiday's ultimate corporate parent is InterContinental Hotels Group PLC. Therefore, InterContinental Hotels Group PLC, as the ultimate parent company, is indirectly committed to performing certain post-sale obligations for Crowne Plaza franchisees through Holiday and its direct parent, SCH.
This arrangement means that while Holiday is the direct franchisor, the resources and oversight of its parent companies, SCH and InterContinental Hotels Group PLC, support the franchise system. Franchisees benefit from the backing of these larger entities, which can provide stability and access to broader resources. However, the FDD specifies that Holiday is the licensor and the franchisee's primary point of contact.
Prospective franchisees should understand this structure and how it might affect their relationship with Crowne Plaza. While InterContinental Hotels Group PLC provides an overarching corporate umbrella, the day-to-day interactions and contractual obligations are primarily with Holiday Hospitality Franchising, LLC. It is important for franchisees to clarify the roles and responsibilities of each entity involved to ensure clear lines of communication and accountability.