What does 'Operating Data' include for a Crowne Plaza hotel?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
- (4) Operating Data and Guest Data. "Operating Data" includes all information concerning Gross Rooms Revenue and Gross Revenue, other revenues generated at the Hotel, occupancy rates, reservation data and other information required by IHG that may be useful (in IHG's sole business judgment) in connection with marketing, reservations, guest loyalty and satisfaction and other functions, purposes or requirements of IHG and its Affiliates.
Operating Data and Guest Data may be used by IHG for its reasonable purposes, including without limitation for company and industry reporting purposes.
Licensee agrees that any Operating Data and any Guest Data provided by it pursuant to this License, as well as any other reports, data, information or material provided to IHG pursuant to or in connection with this License, shall be true and correct and not misleading and shall comply with all Standards, policies and requirements of IHG with respect to privacy and security of Operating Data and Guest Data of the Hotel.
Licensee acknowledges and agrees that IHG may retrieve Operating Data, Guest Data, and Licensee Personal Data directly through the reservations system, via electronic transmission or automatic capture.
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, Operating Data encompasses a range of information related to the hotel's financial and operational performance. This includes data concerning Gross Rooms Revenue, Gross Revenue, other revenues generated at the hotel, occupancy rates, and reservation data. IHG (InterContinental Hotels Group) specifies that Operating Data also includes any other information they deem useful for marketing, reservations, guest loyalty and satisfaction, and other functions related to IHG and its affiliates.
Crowne Plaza franchisees are required to provide true, correct, and non-misleading Operating Data, complying with all IHG standards, policies, and requirements regarding data privacy and security. IHG has the right to use this data for reasonable purposes, including company and industry reporting. Furthermore, IHG can directly retrieve Operating Data through the reservation system, electronic transmission, or automatic capture.
This requirement ensures that IHG has access to comprehensive and accurate data to manage the Crowne Plaza brand effectively, optimize marketing strategies, and maintain consistent service quality across all locations. Franchisees must maintain meticulous records and adhere to IHG's data handling protocols to avoid potential breaches of the license agreement.