How often must a Crowne Plaza licensee comply with IHG's standards, policies, procedures, and requirements?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Throughout the entire License Term, Licensee will at its sole cost and expense:
- (5) strictly comply in all respects with the Standards (as they may from time to time be modified or revised by IHG) and with all other policies, procedures and requirements of IHG which may be from time to time communicated to Licensee (which communication, at IHG's option, may be in hard paper copy or digital, electronic or computerized form, and Licensee must pay any costs to retrieve, review, use or access such digital, electronic or computerized communication);
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, a licensee must strictly comply with IHG's standards, policies, procedures, and requirements throughout the entire license term. This obligation extends to any modifications or revisions IHG may make to these standards and other requirements, which may be communicated in hard copy or digital form. The licensee is responsible for any costs associated with accessing these communications.
This continuous compliance mandate ensures that each Crowne Plaza hotel operates in a manner that maintains the brand's quality and consistency. It covers various aspects of the hotel's operation, including maintaining a high ethical standard, keeping the hotel clean and safe, providing high-quality service, and adhering to IHG's standards for goods and services. The franchisee must operate the hotel 24 hours a day, every day, unless otherwise permitted by IHG in writing based on special circumstances.
For a prospective Crowne Plaza franchisee, this means a constant commitment to upholding IHG's brand standards and adapting to any changes implemented by the franchisor. It is crucial to stay informed of all communications from IHG and to ensure that the hotel's operations align with the latest requirements. Failure to comply with these standards can result in a breach of the license agreement.