What was the net loss/income for Crowne Plaza in 2024?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | ||
|---|---|---|---|---|
| Revenue (net) | $9,903 | $ 4,711 $ | 1,584 | |
| Net loss | $ (17,376) | $ (22,182) $ (26,665) |
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the net loss for the company in 2024 was $(17,376). This indicates that Crowne Plaza's expenses exceeded its revenue for the year.
For a prospective franchisee, this net loss figure is a critical data point for assessing the financial health and stability of Crowne Plaza. While a single year's loss doesn't necessarily indicate long-term problems, it warrants further investigation. A potential franchisee should look at the trend over several years to see if the loss is an anomaly or part of a consistent pattern. Examining the revenues and net losses from 2022 and 2023, which were $(26,665) and $(22,182) respectively, can provide a more complete picture.
It would be prudent for a potential Crowne Plaza franchisee to discuss these financial results with the franchisor to understand the reasons behind the loss and the strategies being implemented to improve profitability. Understanding the factors contributing to the net loss, such as increased operating costs, investments, or other economic factors, is essential for making an informed investment decision. Additionally, comparing Crowne Plaza's financial performance with that of its competitors can provide valuable context.