What was the net change in the number of licensed Crowne Plaza outlets in 2023?

According to Crowne Plaza's 2025 Franchise Disclosure Document, the net change in the number of licensed outlets during 2023 was a decrease of 2 locations. At the start of 2023, there were 87 licensed Crowne Plaza outlets, and by the end of the year, the number had dropped to 85. This indicates that more locations closed or were removed from the licensed system than were added during that year.

For a prospective franchisee, this information is crucial for understanding the recent performance and stability of the Crowne Plaza brand. A decrease in the number of licensed outlets could signal potential challenges within the franchise system, such as difficulties in maintaining profitability, issues with franchisor support, or changing market conditions. It is important to investigate the reasons behind this net decrease to assess the overall health and attractiveness of the franchise opportunity.

While a decrease in outlet numbers is not always a negative indicator, it warrants further investigation. A potential franchisee should inquire with Crowne Plaza about the specific reasons for the closures, the performance of remaining outlets, and any strategies the franchisor has in place to address these challenges and promote future growth. Speaking with current and former franchisees, as suggested in the FDD, can provide valuable insights into the realities of operating a Crowne Plaza franchise and the support provided by the franchisor.

It's also worth noting that the FDD includes information on transfers of licensed outlets to new owners. While this doesn't directly impact the net change calculation, it provides additional context about the movement of franchises within the Crowne Plaza system. Reviewing these transfer figures alongside the net change in outlet numbers can offer a more comprehensive understanding of the franchise's dynamics and potential opportunities for growth or acquisition.