What was the net change in the number of licensed Crowne Plaza outlets during 2023?

According to Crowne Plaza's 2025 Franchise Disclosure Document, the net change in the number of licensed outlets during 2023 was a decrease of two units. At the start of 2023, there were 87 licensed Crowne Plaza outlets, and by the end of the year, the number had decreased to 85. This indicates that more licensed locations closed or otherwise ceased operating under the Crowne Plaza brand than were opened or converted during that year.

For a prospective franchisee, this information is crucial for assessing the stability and growth potential of the Crowne Plaza brand. A net decrease in outlets could signal challenges within the franchise system, such as difficulties in maintaining profitability, increased competition, or issues with franchisor support. While a single year's decline doesn't necessarily indicate a long-term trend, it warrants further investigation.

It would be prudent for potential franchisees to inquire about the reasons behind the net decrease in licensed outlets during 2023. Understanding whether these closures were due to non-renewals, terminations, or transfers can provide valuable insights into the health of the franchise system. Additionally, comparing these figures with those of other similar hotel franchises can help in benchmarking Crowne Plaza's performance and identifying potential risks or opportunities.

Ultimately, while a decrease in the number of licensed outlets is not ideal, it is essential to consider this information in conjunction with other factors, such as overall system sales, franchisee satisfaction, and the franchisor's plans for future growth. Thorough due diligence and open communication with the franchisor are crucial steps in making an informed investment decision.