What is the minimum number of promotional programs featuring Company Fountain Beverages that a Crowne Plaza customer must execute each year, starting in 2021?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Customer agrees comply with all of the following performance criteria:
- i. As applicable, include approved renditions of Company brands, trademarks and/or logos on menus and merchandise at point of order at each Hotel.
- ii. Beginning in calendar year 2021, and each Year of the Term therafter, execute a minimum of two (2) promotional programs featuring Company Fountain Beverages as agreed upon by the parties.
- iii. Provide regular access to Company Beverage sales data.
- iv. Perform those additional Company Fountain Beverage marketing activities as directed by IHG.
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, franchisees must participate in a minimum number of promotional programs featuring Company Fountain Beverages. Specifically, beginning in 2021, each Crowne Plaza hotel must execute at least two promotional programs each year. These programs must be agreed upon by both the franchisee (referred to as 'Customer' in the FDD) and the company.
This requirement ensures that Crowne Plaza hotels actively market and promote Company Fountain Beverages, which include brands like Coca-Cola, Diet Coke, and Sprite. By mandating a minimum of two promotional programs, Crowne Plaza aims to drive sales and increase brand visibility for these beverages within its hotels. The promotional programs are intended to be mutually beneficial, requiring agreement between the franchisee and the company on the types and execution of the promotions.
For a prospective Crowne Plaza franchisee, this means budgeting time and resources for these promotional activities. They should be prepared to collaborate with Crowne Plaza to develop and implement effective marketing strategies for Company Fountain Beverages. The FDD also indicates that franchisees must include approved renditions of Company brands, trademarks, and logos on menus and merchandise at the point of order, further emphasizing the importance of promoting these beverages within the hotel.
It is important to note that the specific details of these promotional programs are subject to agreement between the franchisee and Crowne Plaza. This allows for flexibility in tailoring the promotions to the specific market and customer base of each hotel. However, franchisees should be aware of this ongoing obligation and factor it into their operational plans.