For Crowne Plaza Mature Hotels, what was the median IHG One Rewards Contribution?

According to Crowne Plaza's 2025 Franchise Disclosure Document, the median IHG One Rewards Contribution for Mature Hotels was 47.5%. This figure represents the midpoint of the range of IHG One Rewards Contributions among the Mature Hotels analyzed. Specifically, 67.1% of these hotels (51 in total) had an Average IHG One Rewards Contribution exceeding 44.5%, with the individual hotel contributions ranging from 13.8% to 71.2%.

For a prospective Crowne Plaza franchisee, this data point offers insight into the potential impact of the IHG One Rewards loyalty program on room revenue. A higher IHG One Rewards Contribution suggests a greater reliance on the loyalty program members for bookings and revenue. Understanding the median and range can help a franchisee assess the potential benefits of leveraging the IHG One Rewards program to attract and retain customers.

However, the FDD cautions that these figures are based on historical performance of Mature Hotels (those open for at least two years as of December 31, 2024) and may not be indicative of future performance. Factors such as changes in management, economic conditions, and local market dynamics can influence a new franchisee's results. The FDD explicitly advises against relying solely on this data to project future performance, even when acquiring an existing Mature Hotel.

Prospective franchisees should consider this information as a general benchmark and conduct their own due diligence to assess the potential impact of the IHG One Rewards program on their specific location. This includes analyzing the local market, competition, and potential customer base to develop realistic financial projections. Additionally, franchisees should inquire about strategies to maximize IHG One Rewards participation and engagement to drive revenue.