For Crowne Plaza Mature Hotels, what was the median Average Daily Rate (ADR)?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
om ("RevPAR").
| Average Occupancy Rate1 | 59.0% |
|---|---|
| Average Daily Room Rate (“ADR”)2 | $155.19 |
| Average RevPAR3 | $91.63 |
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- Of the Mature Hotels, 38 hotels (or 50.0%) achieved an Average Occupancy R
Source: Item 19 — Financial Performance Representations (FDD pages 91–95)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the median Average Daily Rate (ADR) for Mature Hotels was $132.68. This figure is based on the performance of Mature Hotels operating in the United States during the 2024 fiscal year. Crowne Plaza defines "Mature Hotels" as those open for at least two full years as of December 31, 2024, and in compliance with their license or management agreement. The data is derived from reports submitted by licensed and managed hotels, which Crowne Plaza has not independently verified.
It's important to note that while the median ADR provides a central point of reference, individual hotels within the Mature Hotels group experienced a range of ADRs. The highest ADR reported was $297.04, while the lowest was $92.04. Additionally, the FDD indicates that 27.6% of Mature Hotels, specifically 21 hotels, achieved an average ADR greater than $155.19. This demonstrates that the median ADR is simply a midpoint and that a significant portion of hotels performed above or below this figure.
Prospective franchisees should understand that these figures represent historical performance and are not projections of future results. The FDD explicitly cautions against relying on this data to predict the performance of a new Crowne Plaza hotel. Factors such as competition, location, economic conditions, and management skill can significantly impact a hotel's actual ADR. While Crowne Plaza will provide the methodologies, databases, and assumptions used to arrive at this information upon request, they are under no obligation to disclose specific information for any particular hotel. Therefore, it is crucial for potential franchisees to conduct their own due diligence and market research to assess the potential ADR for their specific location and circumstances.