How many promotional programs featuring Company Fountain Beverages must a Crowne Plaza franchisee execute each year, beginning in 2021?

According to the 2025 Crowne Plaza Franchise Disclosure Document, franchisees must execute a minimum number of promotional programs featuring Company Fountain Beverages. Beginning in 2021, Crowne Plaza franchisees are required to execute at least two promotional programs each year. These programs must be agreed upon by both the franchisee and the company.

This requirement is part of the Fountain Beverage Performance Criteria that franchisees must adhere to. In addition to the promotional programs, franchisees must also include approved renditions of Company brands, trademarks, and logos on menus and merchandise at the point of order. They also need to provide regular access to Company Beverage sales data and perform additional Company Fountain Beverage marketing activities as directed by IHG.

For a prospective Crowne Plaza franchisee, this means they need to budget time and resources for at least two promotional programs annually. These programs should be developed in collaboration with the company to ensure they meet the required standards and effectively promote Company Fountain Beverages. Franchisees should also be prepared to track and share sales data related to these beverages and implement any additional marketing activities requested by IHG.