How many Crowne Plaza licensed outlets were transferred to new owners in Texas during 2023?

According to Crowne Plaza's 2025 Franchise Disclosure Document, there was one transfer of a licensed outlet to a new owner in Texas during 2023. This information is based on data compiled by the franchisor regarding transfers of licensed outlets to new owners. The FDD provides this data to give potential franchisees insight into the stability and turnover of existing Crowne Plaza locations.

For a prospective franchisee, this data point offers a glimpse into the Texas market. One transfer in a year could indicate various factors, such as the performance of the specific location, the owner's personal circumstances, or broader economic trends affecting the hospitality industry in that region. It is important to note that a transfer does not necessarily indicate a failing business; it could simply mean a change in ownership.

It is also important to consider the context of these transfers. The FDD includes data for 2022 and 2024, showing one transfer in Texas during 2022 and none in 2024. Reviewing these figures alongside the 2023 data can provide a more comprehensive understanding of the transfer trends in Texas. Prospective franchisees should investigate the reasons behind any transfers to assess potential risks and opportunities in the market.

While the FDD provides historical data on transfers, it does not offer specific details on the reasons for those transfers. To gain a deeper understanding, prospective Crowne Plaza franchisees should consider speaking with current and former franchisees in Texas. This direct communication can provide valuable insights into the challenges and opportunities of operating a Crowne Plaza franchise in that state and the factors that may contribute to ownership changes.