factual

Is a Crowne Plaza licensee required to use all technology services required by IHG?

Crowne_Plaza Franchise · 2025 FDD

Answer from 2025 FDD Document

cense regarding term; proprietary intellectual property rights; notices; indemnification; insurance; compliance with laws; and dispute resolution.

  • 2.2 In the event of a conflict between:
    • 2.2.1 a provision in this Master Technology Schedule and a provision in an Order Form, the provision in the Order Form shall prevail;
    • 2.2.2 a provision in this Master Technology Schedule and a provision in the Participation Agreement, the provision in this Master Technology Schedule shall control.
  • 2.3 The foregoing order of priority shall be applied only after construing the applicable provisions to avoid any such conflict and/or to minimize the extent of such conflict.

3. Service Framework.

  • 3.1 Core Services. IHG or an Affiliate of IHG has entered into Enabling Agreements with Service Providers to provide certain Hardware, Software, and Services. IHG will make available to Licensee the Hardware, Software, and Services for the core technology solutions set forth in Schedule 2 (Core Services) attached hereto (the "Core Services"). These Core Services are provided by IHG, an Affiliate of IHG, or Service Providers and are required to operate the Hotel in the Brand System. IHG and/or its Service Provider may modify or cause to be modified the features and functionality of the Core Services in the ordinary course of technology development, and IHG will notify Licensee of any such material modification. In addition, IHG reserves the right to add or remove Core Services or to replace any of the Core Services.
  • 3.2 Additional Required Services. IHG or an Affiliate of IHG has entered into Enabling Agreements with Service Providers approved by IHG to provide certain Hardware, Software, and Services that are mandatory components of Licensee's technology configuration required to operate the Hotel in the Brand System ("Additional Required Services"). IHG will make available to Licensee the Additional Required Services as set forth in Schedule 3 (Additional Required Services) attached hereto, pursuant to an Order Form and/or a Participation Agreement. Licensee is obligated to purchase each of the Additional Required Services. IHG and/or its Service Provider may modify or cause to be modified the features and functionality of the Additional Required Services in the ordinary course of technology development, and IHG will notify

Licensee of any such material modification. IHG reserves the right (i) to change the Service Provider for any Additional Required Service, and (ii) to add or remove Core Services or to replace any of the Additional Required Services.

  • 3.3 Optional Services. From time to time, IHG or an Affiliate of IHG may enter into an Enabling Agreement with a Service Provider to provide optional Hardware, Software, and Services that are not included in the Core Services or the Additional Required Services ("Optional Services"). As determined by IHG, Licensee may receive the benefits of the negotiated terms, conditions, and pricing for the Optional Services obtained by IHG in the Enabling Agreements with Service Providers, and may obtain the Optional Services, by entering into an Order Form and/or a Participation Agreement.
  • 3.4 Supplemental Terms. The Core Services, Additional Required Services, and any Optional Services are provided subject to and in accordance with the supplemental terms set forth in Schedule 4 (Supplemental Terms) attached hereto (the "Supplemental Terms"). IHG may unilaterally modify or add to any component of the Supplemental Terms upon ten (10) days written notice to Licensee. Licensee acknowledges that the Supplemental Terms are based in part upon the terms and conditions contained in the Enabling Agreements.
  • 3.5 Curated Solutions. The Core Services, Additional Required Services, and such Optional Services as Licensee may contract to receive, as such services may be in effect from time to time, are together referred to as the "Curated Solutions".
  • 3.6 New Technologies.

Source: Item 23 — Receipts (FDD pages 100–424)

What This Means (2025 FDD)

According to the 2025 Crowne Plaza Franchise Disclosure Document, franchisees are required to use certain technology services as part of operating within the Brand System. IHG has agreements with Service Providers to offer Hardware, Software, and Services. Crowne Plaza provides franchisees access to these services, and the franchisee is obligated to pay for, receive, and use them according to the license terms, including the Master Technology Schedule, Enabling Agreements, and any applicable Participation Agreement or Order Form. These services fall into categories such as Core Services and Additional Required Services. IHG can modify these services, and franchisees will be notified of any material changes. IHG also reserves the right to add or remove Core Services or replace them.

The Core Services are essential for operating the hotel within the Crowne Plaza Brand System. Additional Required Services are mandatory components of the franchisee's technology configuration. IHG may also offer Optional Services, and franchisees may receive the benefits of negotiated terms and pricing for these services by entering into an Order Form or Participation Agreement. These services, along with Core Services and Additional Required Services, are collectively referred to as the Curated Solutions.

Crowne Plaza may also allow franchisees access to new or enhanced technologies for temporary use under Proof of Concept Projects. These projects involve deploying new technologies still under development, which may contain bugs and defects. Franchisees are expected to provide feedback to IHG on these projects. IHG can terminate these Proof of Concept Projects with reasonable notice. Franchisees must comply with IHG's requirements concerning confidentiality of information, including marketing, reservations, quality assurance, guest loyalty and satisfaction, technology, or other systems or programs not intentionally disclosed to the public by IHG.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.