What is the legal name of the licensor for the Crowne Plaza franchise?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
This disclosure document refers to the licensor, Holiday Hospitality Franchising, LLC as "Holiday" or "we" and to the licensee as "you." If you are a corporation, partnership or other entity, the word "you" may also include owners or partners of the licensee. Capitalized words not defined in this disclosure document have the meaning set out in the license agreement.
Holiday is a Delaware limited liability company which was formed on November 3, 1989 (originally under the name "Holiday Inns Franchising, Inc.," which was subsequently changed to "Holiday Hospitality Franchising, Inc." and then converted from a corporation to a limited liability company). Except as set out in this disclosure document, Holiday does business only under its corporate name. For purposes of this disclosure document, we do business under the names "Crowne Plaza," "Crowne Plaza Resort," "Crowne Plaza Hotel & Suites" and "Crowne Plaza Suites". Holiday's principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346, and its telephone number is (770) 604-2000.
Holiday has offered licenses for the Crowne Plaza brand group of upscale hotels, resorts and suites in the United States and Canada since 1990 (though its predecessors operated hotel businesses and offered licenses for hotel businesses starting in approximately 1953).
Source: Item 1 — THE LICENSOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–15)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, the licensor is Holiday Hospitality Franchising, LLC. The document clarifies that Holiday Hospitality Franchising, LLC is referred to as "Holiday" or "we" within the disclosure document, with "you" referring to the licensee.
Holiday Hospitality Franchising, LLC, is a Delaware limited liability company formed on November 3, 1989. Originally named "Holiday Inns Franchising, Inc.," it later changed to "Holiday Hospitality Franchising, Inc." before converting from a corporation to a limited liability company. The company's principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
For the purposes of the FDD, Holiday Hospitality Franchising, LLC does business under the names "Crowne Plaza," "Crowne Plaza Resort," "Crowne Plaza Hotel & Suites" and "Crowne Plaza Suites". Since 1990, Holiday has been offering licenses for the Crowne Plaza brand group of upscale hotels, resorts, and suites in the United States and Canada, although its predecessors were involved in the hotel business and licensing since approximately 1953.