What item in the Crowne Plaza Disclosure Document discusses the owner's participation, management, and staffing obligations?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
sources available to your hotel to maximize occupancy during your ramp up time frame at your new hotel. Attendance is restricted to hotels within 30-45 days of opening with an invitation from your opening manager. IHG reserves the right to cancel your registration if the hotel does not meet the criteria for participation.
The General Manager and entire hotel staff must also attend Key Programs Pre-Opening training at your property. A Holiday employee will visit your Hotel to assist in the Hotel's becoming a Crowne Plaza brand hotel. The Holiday employee may train all Hotel management/ supervisory staff to deliver information to line-level employees. Generally, training topics include: the Standards, guest service skills, marketing and loyalty programs, service planning, quality measurement and life safety and security.
Note 5: If you are required to purchase subsequent training materials for any of the aforementioned training programs, Holiday estimates that such subsequent training materials will cost no more than a total of $5,000 per hotel for all trainees combined.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 69–81)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, Item 11 generally discusses the franchisor's assistance, advertising, computer systems, and training provided to franchisees. While it doesn't have a specific section dedicated solely to the owner's participation, management, and staffing obligations, it does touch on aspects related to these areas.
Specifically, Item 11 mentions the requirement for the General Manager and the entire hotel staff to attend Key Programs Pre-Opening training at the franchisee's property. A Holiday employee will visit the hotel to assist in becoming a Crowne Plaza brand hotel and may train all hotel management/supervisory staff to deliver information to line-level employees. Training topics include the Standards, guest service skills, marketing and loyalty programs, service planning, quality measurement, and life safety and security. Furthermore, certain staff members may need to participate in e-learning and on-site training and certification from Oracle America, Inc. for the Opera property management system.
Therefore, while Item 11 doesn't comprehensively detail all owner, management, and staffing obligations, it does address the training and operational aspects crucial for maintaining Crowne Plaza standards. A prospective franchisee should review Item 11 carefully to understand the initial and ongoing training commitments for their staff and how these contribute to the overall management and operation of the hotel. For a complete understanding of owner's participation, management and staffing obligations, a prospective franchisee should consult the license agreement and directly ask the franchisor for clarification.