What instructional materials are used for the General Manager Program training for a Crowne Plaza franchise?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject / Participant | Time Held | Location | Instructional Material |
|---|---|---|---|
| General Manager Program (Note 1) | Attend learning event 3 -6 months after opening. For turnover - within 180 days after hire date | Virtual, Atlanta or other designate d regional location | Online Onboarding Learning Plans, Operation Strategies And Action Plans |
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 69–81)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, the instructional materials for the General Manager Program include "Online Onboarding Learning Plans, Operation Strategies And Action Plans". The General Manager Program is designed to be completed within 3-6 months after opening, or within 180 days of hire for turnover situations. The training takes place virtually, in Atlanta, or at other designated regional locations.
This program is crucial for ensuring that general managers are well-versed in the specific operational strategies and action plans necessary for managing a Crowne Plaza hotel. The online onboarding learning plans provide a structured approach to learning the brand's standards and procedures. The program is mandatory, as every General Manager must satisfactorily complete the IHG® General Manager Program Onboarding Level within the dates required per the Standards.
In addition to the General Manager Program, Crowne Plaza also requires or recommends that general managers and other hotel staff complete various other training programs. These include Key Programs Training, Leading the Brand Training, and Brand Service Training Program. The FDD also recommends that the General Manager obtains the Certified Hotel Administrator (CHA) designation from the American Hotel & Lodging Educational Institute (AHLEI).