What are IHG One Rewards Measured Standards based on for a Crowne Plaza franchise?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
IHG One Rewards Measured Standards are measured and enforced by the Loyalty Program to ensure consistency in the delivery of the program to its members. Standards are based on calendar quarter thresholds. Hotels are measured at the end of each calendar quarter for compliance. If a Hotel fails to meet the threshold for a quarter, it will have
Source: Item 6 — OTHER FEES (FDD pages 31–51)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the IHG One Rewards Measured Standards are used by the Loyalty Program to ensure consistent delivery of the program to its members. These standards are based on calendar quarter thresholds. Crowne Plaza hotels are evaluated at the end of each calendar quarter to determine compliance. If a hotel does not meet the set threshold for a given quarter, there will be consequences, although the document does not specify what those consequences are.
This means that as a Crowne Plaza franchisee, you must ensure your hotel consistently meets the standards set by the IHG One Rewards program each quarter. Failure to do so could result in penalties or other actions from the franchisor. It is important to understand what these standards are and how they are measured to avoid non-compliance.
Prospective franchisees should ask Crowne Plaza for a detailed explanation of the IHG One Rewards Measured Standards, including the specific metrics used, the thresholds for compliance, and the consequences of failing to meet those thresholds. Understanding these standards is crucial for maintaining a successful Crowne Plaza franchise and ensuring guest satisfaction.