What is IHC's principal business address related to the Crowne Plaza franchise?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Under a Master License Agreement effective September 1, 2003 (the "IHC License Agreement"), which was amended effective September 1, 2007, Inter-Continental Hotels Corporation ("IHC") granted Holiday the right to use and license the use of all marks associated with the Brand System for a constantly renewing 25-year term. IHC's principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
Source: Item 1 — THE LICENSOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–15)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, Inter-Continental Hotels Corporation (IHC) grants Holiday Hospitality Franchising, LLC the right to use and license the use of all marks associated with the Brand System. IHC's principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
This information is relevant for prospective Crowne Plaza franchisees as it identifies the entity ultimately granting the rights to the Crowne Plaza trademarks and brand system. Knowing IHC's address allows franchisees to understand where key decisions regarding the brand originate.
It is important to note that while IHC owns the trademarks, Holiday Hospitality Franchising, LLC is the direct franchisor for Crowne Plaza in the United States and Canada. Franchisees will primarily interact with Holiday, but understanding IHC's role provides a broader view of the brand's organizational structure.