For a Crowne Plaza hotel, who is authorized to manufacture and install exterior signs?

According to Crowne Plaza's 2025 Franchise Disclosure Document, only sign suppliers approved by Holiday are authorized to manufacture and install exterior signs for a Crowne Plaza hotel. The hotel must display a primary sign that meets Holiday's specifications, and the total signage package, including all additional signage, must also meet Holiday's specifications.

This means that franchisees do not have the freedom to choose any sign vendor they want. They must use a vendor that has already been vetted and approved by Holiday, Crowne Plaza's parent company. This is to ensure brand consistency and quality across all Crowne Plaza locations.

The FDD also mentions that a post-inspection fee will be included in the price from the Holiday-approved sign vendor. This suggests that Holiday may inspect the signage after installation to ensure it meets their standards. This cost is borne by the franchisee.