Does Holiday have an obligation to communicate improvements and developments in the Brand System to Crowne Plaza franchisees?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) if Holiday determines to do so, communicate to you improvements and developments in the Brand System, including developments in reservation services, marketing, operations, and administrative technical and support functions, facilities and programs. Holiday may enter into arrangements with any other entity for developments to the Brand System and may use any of these facilities, programs, services or personnel in connection with the Brand System or in connection with any business activities of its parents, subsidiaries, divisions or affiliates; and
- (f) make available to you consultation and advice pertaining to problems you encounter in operations, facilities and marketing.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 69–81)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, Holiday is not obligated to communicate improvements and developments in the Brand System to franchisees. However, if Holiday determines to do so, it may communicate improvements and developments in areas such as reservation services, marketing, operations, administrative technical and support functions, facilities, and programs.
Holiday also has the option to enter into arrangements with other entities for Brand System developments and utilize their facilities, programs, services, or personnel in connection with the Brand System or its parents, subsidiaries, divisions, or affiliates' business activities. Additionally, Holiday may offer consultation and advice to franchisees regarding operational, facility, and marketing challenges.
This discretionary approach means that Crowne Plaza franchisees may not always be promptly informed about the latest advancements or changes within the Brand System unless Holiday decides to communicate them. Franchisees should proactively seek information and maintain open communication with Holiday to stay informed about potential improvements and developments that could impact their business.