Does Holiday Hospitality Franchising, LLC operate any company-owned Crowne Plaza hotels?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Georgia 30346.
Except as set forth above, neither Holiday nor any of its parents or affiliates has offered licenses for any other line of business outside of providing Hotel support to comply with the Standards. Holiday does
not operate businesses of the type being licensed, but its affiliates do. However, Holiday and its affiliates reserve the right to enter into any future business activities.
Holiday's affiliate, Six Continents Hotels, Inc. operates the IHG Commission Services program. Another Holiday affiliate, IHG Technology Solutions LLC, provides services related to the procurement, installation, training, use and maintenance of PMS equipment and software (see below). Both of those affiliates maintain offices at Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
Holiday has had no predecessor in the ten-year period before the issuance date of this disclosure document.
Source: Item 1 — THE LICENSOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–15)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, Holiday Hospitality Franchising, LLC (referred to as "Holiday") does not operate businesses of the type being licensed, but its affiliates do. As of December 31, 2024, Holiday's affiliates operate (own, lease, or manage) 73 Holiday Inn brand group, Holiday Inn Resort, Holiday Inn Express brand group, Crowne Plaza, InterContinental Hotels & Resorts, Staybridge Suites, EVEN Hotels, Kimpton, and Hotel Indigo brand hotels in the United States and Canada.
This means that while Holiday itself focuses on franchising and licensing the Crowne Plaza brand, its affiliated companies are actively involved in the operation of hotels under various brands, including Crowne Plaza. This is a common arrangement in the franchise industry, where the franchisor manages the brand and provides support, while affiliates handle operations and management of specific locations.
For a prospective franchisee, this distinction is important because it clarifies that Holiday's expertise lies in franchising and brand management rather than direct hotel operation. However, the involvement of Holiday's affiliates in operating Crowne Plaza hotels suggests that the franchisee can benefit from the operational experience and expertise of these affiliated companies. It's also worth noting that Holiday and its affiliates reserve the right to enter into any future business activities, which could potentially include operating hotels in the future.