Does Holiday assist Crowne Plaza franchisees in hiring employees?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
sources available to your hotel to maximize occupancy during your ramp up time frame at your new hotel. Attendance is restricted to hotels within 30-45 days of opening with an invitation from your opening manager. IHG reserves the right to cancel your registration if the hotel does not meet the criteria for participation.
The General Manager and entire hotel staff must also attend Key Programs Pre-Opening training at your property. A Holiday employee will visit your Hotel to assist in the Hotel's becoming a Crowne Plaza brand hotel. The Holiday employee may train all Hotel management/ supervisory staff to deliver information to line-level employees. Generally, training topics include: the Standards, guest service skills, marketing and loyalty programs
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 69–81)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, Holiday does not directly assist franchisees in hiring employees. However, Holiday provides support by training the hotel staff, including the General Manager, at the franchisee's property. A Holiday employee will visit the hotel to assist in becoming a Crowne Plaza brand hotel and may train hotel management and supervisory staff to deliver information to line-level employees. The training generally covers topics such as brand standards, guest service skills, marketing and loyalty programs, service planning, quality measurement, and life safety and security.
This training aims to ensure that the hotel staff is well-prepared to meet the brand's standards and provide quality service. While Holiday doesn't directly participate in the hiring process, the training provided to the management and supervisory staff can help them effectively manage and train their teams. The FDD mentions that subsequent training materials may cost up to $5,000 per hotel for all trainees combined, if required.
While Holiday provides training and support to ensure brand standards are met, the responsibility of hiring employees ultimately falls on the franchisee. This is a common arrangement in the franchise industry, where the franchisor provides the operational framework and brand standards, while the franchisee manages the day-to-day operations, including staffing.