Must the Crowne Plaza franchisee use all technology services required by IHG?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
hotels, all as specified in this License or as designated from time to time by IHG. The Brand System at present includes, but is not limited to:
- (5) access through IHG to the technology systems, loyalty programs, sales and catering system and other related systems operated in accordance with specifications established by IHG;
IHG Connect is supported by IHG-certified technology service partners that provision internet, perform wifi integration, and provide ongoing support services. A Participation Agreement with both the internet service provider and the wifi systems integrator is required. Bandwidth is currently provided through an Order Form via IHG Marketplace.
Employee Safety Devices. This alert system enables employees to notify hotel management of an emergency with the push of a button. Employee Safety Devices must be procured and installed by one of several approved Service Providers and meet defined requirements. A Participation Agreement with Licensee's selected Service Provider is required.
Public Access Computers. Public Access Computers (or Business Center Computers) are designated workstations with a multi-function printer, providing complementary internet access to Hotel guests. Public Access Computers must utilize IHG-approved protection Software and includes enrollment in a 24x7 support program offered by an approved Service Provider. A Participation Agreement with an approved Service Provider is required.
In Room Entertainment and Media Solutions. In Room Entertainment and Media Solutions is a digital guest experience platform that delivers guest services with advanced and connected technology to allow guests to access an interactive and personalized entertainment experience, through an in-room TV or mobile device, and access to a set of unique in-room guest services and brand content. In Room Entertainment and Media Solutions is supported by IHG-certified technology service partners that provision the platform and provide ongoing support services. Media/entertainment content is secured through Service Providers engaged by IHG or its Affiliate. A Participation Agreement with both the content Service Provider and the systems integrator is required.
From time to time, IHG or an Affiliate of IHG may enter into an Enabling Agreement with a Service Provider to provide optional Hardware, Software, and Services that are not included in the Core Services or the Additional Required Services ("Optional Services").
IHG may unilaterally modify or add to any component of the Supplemental Terms upon ten (10) days written notice to Licensee.
From time to time by mutual agreement, IHG will enable Licensee's access to new or enhanced technologies for use at the Hotel under a test, evaluation, pilot, proof of concept, or other temporary use arrangement ("Proof of Concept Projects").
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza FDD, franchisees must comply with IHG's technology requirements as part of the Brand System. This system includes access to technology systems, loyalty programs, sales and catering systems, and other related systems operated according to IHG's specifications. IHG also provides access to e-commerce teams and a presence on the internet for its brands.
Crowne Plaza franchisees are required to use specific technology services, including IHG Connect for internet and wifi, employee safety devices, public access computers with IHG-approved protection software, and in-room entertainment and media solutions. These services often require Participation Agreements with IHG-certified technology service partners. IHG may also offer optional hardware, software, and services, with franchisees potentially benefiting from negotiated terms and pricing through Enabling Agreements.
IHG has the ability to modify or add to the Supplemental Terms related to these technology services with just ten days' notice to the franchisee. Additionally, IHG may allow franchisees to test new or enhanced technologies through Proof of Concept Projects, which may involve using technologies still under development and containing defects. Franchisees are expected to provide feedback on these projects. Overall, Crowne Plaza franchisees must adhere to IHG's technology standards and may have opportunities to adopt new technologies under IHG's guidance.