Is a Crowne Plaza franchisee permitted to resell or rebrand AT&T services to third parties?

According to the 2025 Crowne Plaza Franchise Disclosure Document, franchisees are generally prohibited from reselling or rebranding AT&T services to third parties. Specifically, the agreement states that an "Eligible Participant may not resell the Services or rebrand the Services for resale to third parties without AT&T's prior written consent." This means that a Crowne Plaza franchisee cannot independently offer AT&T services to others as a revenue stream.

This restriction is in place to ensure that AT&T maintains control over its brand and service quality. If a franchisee wishes to explore reselling or rebranding AT&T services, they must first obtain explicit written permission from AT&T. This likely involves a formal request outlining the proposed arrangement and demonstrating how it aligns with AT&T's standards.

For a prospective Crowne Plaza franchisee, this clause means they should not factor in any potential revenue from reselling AT&T services unless they have secured prior written consent. It is essential to understand the scope of services covered by this restriction and to clarify with the franchisor and AT&T any potential exceptions or approved arrangements. Failing to comply with this provision could result in a breach of the franchise agreement.