What is the fee for noncompliance if a Crowne Plaza franchisee fails to engage a Holiday-approved designer?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
of such representatives' travel, living and lodging expenses while conducting the visit.
You must use Architects and Interior Design firms approved by Holiday for the build-out of your Hotel. To be approved by Holiday, such architects and interior design firms must demonstrate premium/luxury hospitality experience with a minimum of 3 to 5 completed projects in the past five (5) years. Failure to engage a Holiday approved designer may result in a $25,000 fee for such noncompliance with this Standard. Prior to your architect and/or design firm beginning detailed construction and design plans, your design and construction team must: attend a Design Immersion Session for training on the brand hallmarks, design philosophy and PIP/Plan Review process. You must pay your travel, lodging and other miscellaneous expenses for these programs. Before your architect begins detailed construction plans, you must meet with your Openings Regional Director and submit preliminary plans to Holiday for Plan Review comment. You, your architect and general contractor must also attend a kick-off meeting in Atlanta, Georgia, or other locations that Holiday may designate. There are no fees for the k
Source: Item 5 — INITIAL FEES (FDD pages 27–31)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, franchisees must use architects and interior design firms approved by Holiday for the build-out of their hotel. To gain approval from Holiday, these firms must demonstrate experience in premium/luxury hospitality, with a minimum of 3 to 5 completed projects in the past five years.
Failure to comply with this requirement and engage a Holiday-approved designer can result in a $25,000 fee. In addition to using approved designers, the franchisee's design and construction team must attend a Design Immersion Session for training on brand hallmarks, design philosophy, and the PIP/Plan Review process. The franchisee is responsible for covering the travel, lodging, and other miscellaneous expenses associated with this training program.
Before the architect begins detailed construction plans, the franchisee must meet with their Openings Regional Director and submit preliminary plans to Holiday for Plan Review comment. Furthermore, the franchisee, their architect, and general contractor are required to attend a kick-off meeting in Atlanta, Georgia, or another location designated by Holiday. While there are no fees for the kick-off meeting itself, the franchisee must cover their own travel, lodging, and miscellaneous expenses. This comprehensive process ensures that the Crowne Plaza brand standards are maintained during the hotel build-out.