What fee must a Crowne Plaza hotel pay for the development of a brand-specific logo when converting to the Crowne Plaza brand?

According to the 2025 Crowne Plaza FDD, hotels converting to the Crowne Plaza, Crowne Plaza Suites, Crowne Plaza Hotels & Suites, and Crowne Plaza Resort brands must pay for the development of a brand-specific logo. These logos are created by a designated agency in accordance with logo guidelines with appropriate formats for each hotel to use to create hotel-specific collateral.

This means that if you are converting an existing hotel to any of the Crowne Plaza brands, you will incur a fee for the creation of a new logo that aligns with Crowne Plaza's brand standards. The FDD specifies that a designated agency will handle the logo development to ensure consistency across all properties.

However, the FDD does not specify the exact amount of the fee for the development of the brand-specific logo. As a prospective franchisee, it would be prudent to inquire with Crowne Plaza about the cost involved for the logo development to factor it into your initial investment and conversion budget.