What are some examples of 'Card Not Present Transactions' for Crowne Plaza?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Card Not Present Transaction: A transaction that occurs when the Card is not present at the point-of-sale, including Internet, mail-order and telephone-order Card sales.
- 4.7 Data Security Measures; Fraud. Security features such as CAPTCHA, velocity filters, the Address Verification Service, and requiring a Card Verification Code for Card Not Present Transactions can help combat fraud.
Using AVS when submitting Authorization requests for Card Not Present Transactions can help you identify potentially fraudulent transactions and can help lower Card Organization interchange rates, but it does not guarantee a transaction is valid and the AVS response does not impact whether an Authorization request is approved or denied.
Source: Item 23 — Receipts (FDD pages 100–424)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, a 'Card Not Present Transaction' occurs when a credit or debit card is not physically present at the point of sale. Examples of these types of transactions include internet sales, mail-order sales, and telephone-order card sales.
For a Crowne Plaza franchisee, this means that any transaction where the guest's card is not swiped, dipped, or tapped at the front desk or point of sale is considered a 'Card Not Present Transaction'. This is particularly relevant for online bookings, reservations made over the phone, or any situation where the guest provides their card details remotely.
Crowne Plaza outlines security features like CAPTCHA, velocity filters, the Address Verification Service (AVS), and requiring a Card Verification Code to help combat fraud associated with these transactions. Using AVS can help identify potentially fraudulent transactions and potentially lower Card Organization interchange rates. However, the FDD states that using these services does not guarantee a transaction is valid.