What is the estimated cost range for Crowne Plaza R&B Concept Development?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount | Method of Payment and When Due | To Whom Payment Is to be Made |
|---|---|---|---|
| Crowne Plaza R&B Concept Development (Note 8) | $0 to $125,000 | At time of opening or major renovation | SCH or service provider |
| Crowne Plaza R&B Brand Identity Services & Market Research Study (Note 8) | $15,000 to $40,000 | At time of opening or major renovation | SCH or service provider |
Source: Item 7 — Estimated Initial Investment (FDD pages 51–59)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the estimated cost for R&B (Restaurant and Bar) Concept Development ranges from $0 to $125,000. This fee is due at the time of opening or during a major renovation. Payment is made to SCH (presumably the parent company, Six Continents Hotels) or a service provider.
This fee applies if the franchisee will be managing the restaurant independently. It does not apply if a third-party R&B manager is engaged to operate the hotel's restaurant. The development of a unique R&B concept is the franchisee's responsibility, but it requires approval from Holiday (another name for the franchisor within the document).
The R&B Concept Development Fee typically covers the overall concept development, including a concept description, identification of target demographics, a description of the look, feel, and ambiance, the cuisine and beverage program, and tabletop design and selection. It may also include food and beverage menu ideation, recipe development, operational tools, and opening and training support, depending on the franchisee's needs and the management company's capabilities. All new build and conversion Crowne Plaza hotels must use the R&B Brand Identity Services and receive a Market Research Study, which costs between $15,000 and $40,000.