What is the estimated cost range for a Market Feasibility Study for a Crowne Plaza?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount | Method of Payment and When Due | To Whom Payment Is to be Made |
|---|---|---|---|
| Market Feasibility Study | $0 to $30,000 | As required by Service Provider | Service Provider |
Source: Item 7 — Estimated Initial Investment (FDD pages 51–59)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the estimated cost for a Market Feasibility Study ranges from $0 to $30,000. This study is required by Crowne Plaza to determine the best fit and initial direction for the hotel's restaurant, considering factors such as location, size, and local competition. The payment for this study is made as required by the service provider.
The Market Feasibility Study is part of the R&B Brand Identity Services, which all new build and conversion Crowne Plaza hotels must utilize. This study helps in determining the best approach for the hotel's restaurant, taking into account various factors. The study ensures that the restaurant concept aligns with the local market conditions and competitive landscape.
This cost is paid to a third-party service provider, not directly to Crowne Plaza. The wide range in cost suggests that the scope and complexity of the study can vary significantly depending on the specific location and characteristics of the proposed hotel. Franchisees should budget accordingly and discuss the specifics of the study with potential service providers to get a more accurate estimate for their particular situation.