What is the definition of a 'Cooler' within the context of the Crowne Plaza franchise agreement?

According to the 2025 Crowne Plaza Franchise Disclosure Document, a 'Cooler' is defined as a device provided by the Coca-Cola Company or its bottler. These coolers are specifically designed for keeping bottled and canned beverages cold. A key characteristic of these coolers is that they do not include a payment mechanism, meaning they are intended for complimentary or stocked beverage service rather than direct sales to customers.

For a prospective Crowne Plaza franchisee, this definition is important because it clarifies the type of equipment provided for beverage storage and service. Understanding that these coolers are provided without payment mechanisms helps in planning for beverage distribution strategies within the hotel. Franchisees can expect to use these coolers in areas where beverages are offered as part of a package, amenity, or service, rather than for individual sale.

This definition also distinguishes 'Coolers' from other types of cold drink equipment, such as 'Venders,' which, by implication, would include a payment mechanism for direct customer purchases. Knowing the difference allows the franchisee to appropriately allocate and utilize the equipment based on the intended use and location within the Crowne Plaza hotel. This distinction is crucial for managing inventory and ensuring compliance with any beverage supply agreements Crowne Plaza may have with The Coca-Cola Company.